Hi, I'm Victor.
I started Evolve It because I'd spent years running marketing for real businesses and kept seeing the same problem. Agencies charging a lot, moving slowly, and not keeping up with how customers actually find businesses today.
My background is in sales and marketing. I studied Business at UTS with a focus on Marketing and Management, and spent the first decade of my career working in property development and investment. Running sales teams, building marketing strategies, managing client relationships, and eventually serving as Director of Sales and Marketing for a residential property development firm in Sydney.
From there I moved into education as Chief Marketing Officer for Better Tuition Academy, a role I still hold today. Running marketing from inside a business is a different experience to doing it from an agency desk. You feel every dollar. You see what actually drives enquiries and what just looks good in a monthly report.
Around 2023 I started noticing a real shift. Customers were finding businesses differently. ChatGPT was recommending specific local businesses by name. Google's AI Overviews were replacing the blue links. Perplexity was becoming a genuine search tool for people wanting recommendations. The businesses showing up weren't necessarily the biggest or the oldest. They were the ones whose websites were structured for AI to understand.
Most agencies weren't across this yet. The ones that were had enterprise pricing. I knew there was a gap, and I had the background to fill it properly.
“I built Evolve It for the businesses that are too good to be invisible.”
Every client I work with runs a genuinely good business. They just don't have the online presence to show for it. That's what I'm here to fix.
Victor, Co-Founder of Evolve It
Background
- Bachelor of Business, UTS (Marketing & Management)
- 10+ years in sales and marketing leadership
- Former Director of Sales & Marketing, B1 Group (property development)
- Chief Marketing Officer, Better Tuition Academy
- Based on Sydney's Northern Beaches
How I work.
I still run the marketing for Better Tuition Academy, which means I'm actively working in the same environment my clients are in. I'm not theorising about what works in 2025. I'm testing it every day.
I use AI tools to move faster and keep costs down, but every deliverable gets reviewed by me before it goes out. There's no offshore team, no junior-heavy agency model where you brief a partner and get handed off to someone else.
When you work with Evolve It, you're working with me directly. I'll be straight with you about what your business needs, what it doesn't, and what results are realistic in what timeframe. I'd rather give you an honest picture upfront than overpromise and have an awkward conversation later.
If you want to know whether we're a good fit before committing to anything, start with the free audit. I'll review your current setup and give you a genuine assessment. No obligation either way.
Want to work together?
Start with a free audit. I'll take a look at your current setup and come back with a straight assessment.